Employee training and development has become increasingly urgent in the sales and service sector. A tight labor market, and the pressures of automation make it essential for companies to find smart and effective concepts to motivate and retain their associates. Employees want job development opportunities that are wide-ranging, continuous, and facilitated by positive energetic professionals that are passionate and know what they are doing. Studies show that workers who are offered effective job development opportunities that meet their expectations will be satisfied with their professional growth and improve their individual performance significantly.